The Rate for the CyberJob
AN NUJ working group has issued draft
fees recommendations for electronic publication. Feedback on these
is welcome, so that the best possible advice can be incorporated in
the next edition of the Freelance Fees Guide.
The commonest case at present is where
words or pictures are originally produced for print media, and then
re-used in digital form. It is important that the recommended fees
are not for sale of copyright, but for a license to re-use the freelance's
Usually, the license granted should be non-exclusive -- that is,
you should retain the right to license it (later) to other clients.
- For non-exclusive re-use on a World-Wide
Web site, the working group recommends that freelances should charge
at least either a one-time fee of 50% of the original fee
or 50% of gross income from consumers.
The one-time fee may be more practical
at the moment. But, as "tagging" of articles develops, the
percentage of gross may be preferable.
Though, in the absence of tagging, few publishers make any
income so far, Web sites increase their advertising revenue and promote
- For non-exclusive re-use on a pay-as-you-read
database, similar rates apply for now.
But many database sellers charge around
£4 per 1000 words per reader, while claiming
that they cannot trace individual sales; so a higher one-time fee
may be justified.
- (Editor's addition:) It is wise, given
the speed of chance in the industry and especially if you accept a
rate lower than these recommendations, to grant licenses for re-use
for one year, re-negotiable after that.
It is important for the sake of clarity
that each right licenses should be listed separately from the basic
fee on any commissioning form or contract. For example: 1000 words
first UK print edition, £400; re-use of same on Web for one year
- For non-exclusive re-use on a CD-ROM,
the working group proposes at least £50 per item.
Where material is produced specifically
for an electronic medium, it is equally important to specify what
use is licensed and for how long it is exclusive.
- For first publication on the World-Wide
Web, the group proposes 150% of the price for a comparable UK paper
- For first publication in a UK CD-ROM,
go for at least the price for a comparable UK paper publication.
- For editorial work on multimedia --
for example Web page sub-editing and HTML design or Acrobat authoring,
the group proposes £40 per hour for commercial and £30 per
hour for non-commercial clients.
This is a draft. Your feedback is essential
to ensure that all members get what their skills deserve. Report
and comment on rates here.
Last modified: 26 February 1996.
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© 1996. All rights reserved.