NUJ Fees Guide home
NUJ Freelance Fees Guide:
Crosswords
Close this window Print this now

Uploaded 2008-05-05; for current version see http://www.londonfreelance.org/feesguide/CrossPrn.html

If you do not believe that crossword compilers do something close to journalism, try solving one of the more imaginative cryptic crosswords like Araucaria in a topical mood...

Those commissioning crosswords need to know that there is an enormous difference between the cryptic and the quick variety. Consider these two clues:

Setting clues of the first - cryptic - kind so that they are entertaining, challenging but (just) doable by the target audience takes much longer than simple definitions; probably twice as long. Rates should be at least 50% more than for a quick grid of the same size.

Compiling a themed crossword - for example one in which a significant proportion of the answers relate to a client's business or to a special occasion - takes far longer, on top.

Though software is now available to help create the grids and fill in the "lights" or solutions, it cannot help with clue-writing and is not much assistance with creative theming.

Notes on negotiating rates for Crosswords

These are some things to remember when negotiating rates for crosswords. And please send us your accounts of successful negotiations.

We would much appreciate hearing from compilers of more rates actually paid. Two tow a Yukon hod (3, 4, 4, 2, 2).

Suggested rates for Crosswords

For definitions of the categories used, see below

Cryptic clues using anagrams, abbreviations, hidden words and so on take much longer to create than simple definition-type clues; probably twice as long.

- Magazines - category: A: large-circulation and glossy mags
Over 15x15 squares GBP 230
15x15 squares and under GBP 180

- Magazines - category: B: smaller consumer mags
Over 15x15 squares GBP 160
15x15 squares and under GBP 100

- Magazines - category: C: larger trade and trade union mags
Over 15x15 squares GBP 160
15x15 squares and under GBP 100

- Magazines - category: D: smaller mags
Over 15x15 squares GBP 105
15x15 squares and under GBP 95

- National newspapers
Extra large (eg 21x21 squares) GBP 370
Over 15x15 squares GBP 160
15x15 squares and under GBP 125

- Public relations - category: High budget
15x15 squares and under GBP 160

- Public relations - category: Low budget
15x15 squares and under GBP 105

- Regional newspapers
15x15 squares and under GBP 75

Notes:

Definitions

Here we define the categories used in the suggested rates sections.

Magazines

Magazine categories are loosely based on advertising rates.

Category definitions for
Magazines
A: large-circulation and glossy mags Large circulation "glossy" consumer magazines charging at least £8000/colour page for advertising; prestigious specialist magazines that may charge less for advertising; for example Marie-Claire, GQ, Management Today.
B: smaller consumer mags Consumer magazines with smaller circulations, charging £5000 - £8000/colour page for advertising; slightly less prestigious specialist magazines, possibly with a more general readership; for example Arena, Moneywise
C: larger trade and trade union mags Larger circulation trade magazines and some special interest titles charging £2000-5000/colour page; for example Accountancy Age, Computer Weekly and trade union journals. Journals of smaller trade unions plead to be allowed into Group D.
D: smaller mags Small circulation trade magazines whose advertising rates are likely to be below £2000/page and magazines that carry little or no advertising; for example Driving Instructors Magazine. Note that small-circulation specialist publications and newsletters going to influential readerships can pay category A rates or better to writers who understand east Siberian tar sands, or nanotube toxicity, or whatever. These should pay at least Category B rates to photographers.

National newspapers

In previous editions of the Guide these were newspaper categories A and B.

Category definitions for
National newspapers
Newspapers National newspapers: daily and Sunday titles produced in London and distributed throughout the UK; The Herald, Sunday Herald, Daily Record and Sunday Mail (Glasgow-based) and The Scotsman and Scotland on Sunday from Edinburgh. Although the London Evening Standard is not a national newspaper, similar rates apply; likewise for Lloyds List.
Newspapers - broadsheet A size of paper: 17 x 22 inches. Until 2003 this was the size preferred by quality papers in the UK.
Newspapers' supplements Glossy colour supplements to national newspapers and their matte equivalents - which should pay more than the parent paper for words and pictures. Unfortunately many of the plethora of dingier supplements - Buy Into A Mutual Fund Now You Idiot, Lifestyle Options Involving Shopping and so forth - pay toward the low end of their parent paper's range.
Qualities What tabloid editor Kelvin McKenzie called "the unpopular press" - national newspapers that were still broadsheet sized in January 2003. From London, for example, the Telegraph, Guardian, Times, Independent and Financial Times (in ascending order of unpopularity).
Tabloids Strictly, a size of paper: 11 x 17 inches or 280 x 430 mm. In terms of rates, conditions and culture, however, tabloids are those newspapers that used this size of paper before January 2003. From London, for example, the Sun, Mirror, Mail, Express and Daily Sport.

Public relations

Given the huge disparity between the rates available from a desperate corporation that needs to save its reputation from nasty allegations, and those from a tiny (or stingy) outfit wanting a routine press release, these are the broadest of broad-brush strokes...

Category definitions for
Public relations
High budget Large commercial organisations
Government departments, quangos
Larger trade unions and national charities
Low budget Small commercial organisations
Most trade unions
Small voluntary organisations and charities

Regional newspapers

In previous editions of the Guide these were newspaper categories C and D.

Category definitions for
Regional newspapers
Regional daily newspapers Daily, evening and Sunday regional newspapers. Examples include - or should include - the Western Daily Press, East Anglian Daily Times, Birmingham Post, Manchester Evening News and so forth. The Belfast Telegraph, Belfast News Letter, Irish News and Belfast Sunday Life are usually regarded as regional newspapers
Weekly/local newspapers Local and provincial weekly and free newspapers - from the Walsall Chronicle or thereabouts down to the Abergele Visitor

Texts © Mike Holderness & Andrew Wiard; Moral rights asserted.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.