Please note that the suggested rates below are minima; that rates for copyright works are for limited licences; and that VAT is not included.
See notes on negotiating rates and
find a freelance.
The high/low budget categories are for guidance only. The most important point is that they do not divide between profit and non-profit making organisations. Charities can have high budgets, and commercial organisations low budgets.
Read me first! Public relations advice
Uploaded: 2008-05-05; if you have a printout, check the current version at www.londonfreelance.org/feesguide/PhPubRat.html
Reported rates, to compare for Public relations
NUJ members discuss rates etc for photography | RATES:
Commissions: extended use Public relations category: High budget | ||
|---|---|---|
| There are very few jobs - especially, perhaps, in Public Relations - that really take only half a day. See Advice: day rates. | ||
| Day rate |  |
830 |
| Half-day rate | |
430 |
| RATES:
Commissions: extended use Public relations category: Low budget | ||
|---|---|---|
| Day rate | |
430 |
| Half-day rate | |
275 |
Notes:
- These rates for extended use include further use over the medium to long term, for instance in brochures, websites, exhibition stands or an annual report.
| RATES:
Commissions: single or limited use Public relations category: High budget | ||
|---|---|---|
| Day rate | |
480 |
| Half-day rate | |
270 |
| RATES:
Commissions: single or limited use Public relations category: Low budget | ||
|---|---|---|
| Day rate | |
310 |
| Half-day rate | |
200 |
Notes:
- These rates are for a single immediate use in, for example, a press release, leaflet, newsletter or in-house magazine
| RATES:
Stock pictures: Brochures, reports etc Public relations category: High budget | ||
|---|---|---|
| Cover | |
550 |
| Double-page spread | |
500 |
| Full page | |
350 |
| 3/4 page | |
300 |
| 1/2 page | |
260 |
| 1/4 page | |
220 |
| 1/8 page | |
200 |
| RATES:
Stock pictures: Brochures, reports etc Public relations category: Low budget | ||
|---|---|---|
| Cover | |
350 |
| Double-page spread | |
300 |
| Full page | |
200 |
| 3/4 page | |
170 |
| 1/2 page | |
150 |
| 1/4 page | |
130 |
| 1/8 page | |
120 |
| RATES:
Stock pictures: In-house magazine Public relations category: High budget | ||
|---|---|---|
| Cover | |
480 |
| Double-page spread | |
420 |
| Full page | |
295 |
| 3/4 page | |
230 |
| 1/2 page | |
140 |
| 1/4 page | |
95 |
| 1/8 page | |
80 |
| RATES:
Stock pictures: In-house magazine Public relations category: Low budget | ||
|---|---|---|
| Cover | |
280 |
| Double-page spread | |
235 |
| Full page | |
180 |
| 3/4 page | |
150 |
| 1/2 page | |
100 |
| 1/4 page | |
70 |
| 1/8 page | |
60 |
| RATES:
Stock pictures: Public information leaflets Public relations category: High budget | ||
|---|---|---|
| Cover | |
400 |
| Double-page spread | |
375 |
| Full page | |
260 |
| 3/4 page | |
225 |
| 1/2 page | |
195 |
| 1/4 page | |
165 |
| 1/8 page | |
150 |
| RATES:
Stock pictures: Public information leaflets Public relations category: Low budget | ||
|---|---|---|
| Cover | |
260 |
| Double-page spread | |
225 |
| Full page | |
150 |
| 3/4 page | |
125 |
| 1/2 page | |
110 |
| 1/4 page | |
100 |
| 1/8 page | |
90 |
See: suggested rates for Corporate work
See: Negotiating rates + rights advice
See: Search fees
PhotographerGenerally useful links:
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Rates for the Job good, bad and ugly
www.londonfreelance.org much more information...
Join the NUJ to get individual advice & representation
The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.
Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.
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