Revised: 2006-09-07

Public Relations

Photography for promotion material - PR photography - commands higher fees than editorial work. Rates vary widely according to clients' intended usage and budgets, from little more than editorial at one end of the scale, and bordering on corporate work at the other.

The high/low budget categories are for guidance only. The most important point is that they do not divide between profit and non-profit making organisations. Charities can have high budgets, and commercial organisations low budgets.

Commissions, single or limited use: immediate use - such as a press release, leaflet, newsletter, or in-house magazine

Publicity departments are often unclear about future usage. It is important to clarify, at the time of commissioning, whether this should be paid for in advance, or by reproduction fees in addition to an initial commission fee for a limited use.

Licensing photographs for use in advertising is beyond the scope of this guide. For guidance go to the Association of Photographers website - see the link below.

Generally useful links: