NUJ Freelance Fees Guide: Public relations - Project fees

Please note that the suggested rates below are minima; that rates for copyright works are for limited licences; and that VAT is not included. See notes on negotiating rates and find a freelance.

Rates vary hugely. The "high budget" and "low budget" categories are no more than guides. Some clients fall well above the "high budget" band.

Read me first! Public relations advice

Uploaded: 2008-05-05; if you have a printout, check the current version at www.londonfreelance.org/feesguide/PuProRat.html

Reported rates, to compare for Public relations Project fees

The suggested rates (know a better rate? tell us!)
For full definitions of the categories, click on their names

NUJ members discuss rates etc for public relations

RATES: Project fees category: High budget
These suggestions for high-budget PR projects are the roughest of guides. Especially with consultancy work, clients may feel they have achieved - and in fact obtain - better value by paying more. (Compare luxury goods like perfume, for which higher prices themselves offer customer value.)
Campaign organisation: per day		800
Event organisation (excluding venue hire etc): per day		800
Exhibition planning (excluding venue hire etc): per day		800
Sponsorship management: per day		800
In-house press office work: per day		330
Consultancy work: per day from		500
Consultancy work: retainer per month		2400

RATES: Project fees category: Low budget

Campaign organisation: per day		530
Event organisation (excluding venue hire etc): per day		530
Exhibition planning (excluding venue hire etc): per day		530
Sponsorship management: per day		530
In-house press office work: per day		220
Consultancy work: per day		320
Consultancy work: retainer per month		1200

See: NUJ Code of Conduct

See: Photography / Public Relations rates

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Public_Relations

Code of practice for commissioning journalists

Generally useful links:

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.