Illustrations and cartoons

Please note that the suggested rates below are minima; that rates for copyright works are for limited licences; and that VAT is not included. See notes on negotiating rates and *find a freelance

The fees suggested below are for the client to have the right to publish the work once. Consider charging extra for additional rights. See Rights and why they are important.

The Association of Illustrators has conducted surveys that in many instances find higher rates than these. The results are currently available only to AoI members.

* Uploaded 2222/0909/18181818: if you have a printout, check the current version at www.londonfreelance.org/feesguide/IlAllRat.html
The suggested rates (Know a better rate? tell us!)
For full definitions of the categories, click on their names
* See also: reported rates, to compare: Illustrations and cartoons
RATES:
Books category: A: UK only

The cost of a licence to reproduce an illustration in a book depends on the territories in which it will be sold - click on the category names for definitions of these.

Book jackets GBP 600.00
3/4 page GBP 150.00
>1/2 page GBP 130.00
1/4 page GBP 75.00
1/8 page GBP 40.00
RATES:
Books category: B: UK and Commonwealth bar Canada
Book jackets GBP 650.00
3/4 page GBP 200.00
>1/2 page GBP 140.00
1/4 page GBP 90.00
1/8 page GBP 50.00
RATES:
Books category: C: one language world rights bar USA
Book jackets GBP 700.00
3/4 page GBP 230.00
>1/2 page GBP 150.00
1/4 page GBP 90.00
1/8 page GBP 50.00
RATES:
Books category: D: all Europe, or USA, etc
Book jackets GBP 690.00
3/4 page GBP 215.00
>1/2 page GBP 175.00
1/4 page GBP 160.00
1/8 page GBP 135.00
RATES:
Books category: E: world rights all languages
Book jackets GBP 920.00
3/4 page GBP 320.00
>1/2 page GBP 220.00
1/4 page GBP 180.00
1/8 page GBP 100.00
RATES: Commissions
Magazines category: A: large-circulation and glossy mags

Magazine rates also fall into categories - bands determined by the budget of the mag, which is loosely related to what it charges for advertising.

Feature strip up to 4 frames GBP 180.00
Minimum per image GBP 150.00
RATES: Commissions
Magazines category: B: smaller consumer mags
Feature strip up to 4 frames GBP 165.00
Minimum per image GBP 125.00
RATES: Commissions
Magazines category: C: larger trade and trade union mags
Feature strip up to 4 frames GBP 165.00
Minimum per image GBP 125.00
RATES: Commissions
Magazines category: D: smaller mags
Feature strip up to 4 frames GBP 150.00
Minimum per image GBP 100.00
RATES:
National newspapers category: Newspapers
Feature strip GBP 230.00
One column GBP 150.00
RATES:
National newspapers category: Newspaper supplements
Feature strip GBP 160.00
One column GBP 120.00
RATES:
Public relations category: High budget
Full page GBP 640.00
3/4 page GBP 575.00
1/2 page GBP 510.00
1/4 page GBP 380.00
Feature strip up to 4 frames GBP 230.00
Single frame larger than 100 sq cm GBP 200.00
RATES:
Public relations category: Low budget
Full page GBP 570.00
3/4 page GBP 480.00
1/2 page GBP 435.00
1/4 page GBP 300.00
Feature strip up to 4 frames GBP 200.00
Single frame larger than 100 sq cm GBP 180.00
Single frame up to 100 sq cm GBP 120.00
RATES:
Regional newspapers category: Regional daily newspapers
Feature strip GBP 125.00
One column GBP 75.00
RATES:
Regional newspapers category: Weekly/local newspapers
 

Notes:

  • Rates paid by many local and free newspapers are too low for the NUJ to recommend that members carry out this work.
Agreements
Find a freelance

Browse a selection of NUJ freelances with relevant skills through the Freelance Directory:

More advice and links...
* On negotiating for Illustrations and cartoons
[www.londonfreelance.org]
* Rates for the Job good, bad and ugly
* Join the NUJ to get individual advice & representation

Text © Mike Holderness & previous contributors; Moral rights asserted. The collection (database right) © National Union of Journalists. Comments to ffg@londonfreelance.org please. You may find the glossary helpful.

The National Union of Journalists must not, can not and would not wish to dictate rates or terms of engagement to members or to editors. The information presented here is for guidance and as an aid to equitable negotiation only.

Suggestions apply to contracts governed by UK law only. In any event, nothing here should be construed as legal advice.