||A journalist has a duty to maintain the highest professional
and ethical standards.
||A journalist shall at all times defend the principle of the
freedom of the Press and other media in relation to the collection
of information and the expression of comment and criticism. He/she
shall strive to eliminate distortion, news suppression and censorship.
||A journalist shall strive to ensure that the information he/she
disseminates is fair and accurate, avoid the expression of comment
and conjecture as established fact and falsification by distortion,
selection or misrepresentation.
||A journalist shall rectify promptly any harmful inaccuracies,
ensure that correction and apologies receive due prominence and
afford the right of reply to persons criticised when the issue
is of sufficient importance.
||A journalist shall obtain information, photographs and illustrations
only by straightforward means. The use of other means can be
justified only by over-riding considerations of the public interest.
The journalist is entitled to exercise a personal conscientious
objection to the use of such means.
||Subject to the justification by over-riding considerations
of the public interest, a journalist shall do nothing which entails
intrusion into private grief and distress.
||A journalist shall protect confidential sources of information.
||A journalist shall not accept bribes nor shall he/she allow
other inducements to influence the performance of his/her professional
||A journalist shall not lend himself/herself to the distortion
or suppression of the truth because of advertising or other considerations.
||A journalist shall only mention a person's age, race, colour, creed,
illegitimacy, marital status (or lack of it), gender or sexual
orientation if this information is strictly relevant. A journalist
shall neither originate nor process material which encourages
discrimination, ridicule, prejudice or hatred on any of the above-mentioned
||A journalist shall not interview or photograph children in connection with stories concerning their welfare without the permission of a parent or other adult responsible for their welfare.
||No journalist shall knowingly cause
or allow the publication or broadcast
of a photograph that has been
manipulated unless that photograph
is clearly labelled as such.
Manipulation does not include normal
dodging, burning, colour balancing,
spotting, contrast adjustment,
cropping and obvious masking for
legal or safety reasons.
||A journalist shall not take private advantage of information
gained in the course of his/her duties, before the information
is public knowledge.
||A journalist shall not by way of statement, voice or appearance
endorse by advertisement any commercial produce or service save
for the promotion of his/her own work or of the medium by which
he/she is employed.